About the
Initiative |
|
Welcome to the Children's Food and Beverage Advertising Initiative.
The Initiative is a voluntary self-regulation program with many of the nation's largest food and beverage companies as participants. The Initiative is designed to shift the mix of advertising messaging to children to encourage healthier dietary choices and healthy lifestyles.
Current participants include:
Burger King Corp.
Cadbury Adams, USA, LLC
Campbell Soup Company
The Coca-Cola Company
ConAgra Foods, Inc.
The Dannon Company
General Mills, Inc.
The Hershey Company
Kellogg Company
Kraft Foods Global, Inc.
Mars, Inc.
McDonald's USA
Nestlé USA
PepsiCo, Inc.
Post Foods, LLC
Unilever United States
It is estimated that these companies accounted for more than two-thirds of children's food and beverage television advertising expenditures in 2004. |